Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone Lead generation providers are a great source of new business: you end up with a steady Special leads volume of sales-ready leads, while your lead generation provider takes care of the behind the scenes work like managing marketing programs, qualifying buyer interest, and verifying the key information. Fortunately, there are plenty of experienced lead generation companies out there, covering Special leads many industries and verticals.
This variety can make it difficult to choose the best Special leads provider, though. When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business? Here are five key questions you should ask before Special leads signing on with a lead generation service: How do you generate your leads? Experienced lead generation companies use a variety of methods to generate leads, including Special leads paid search, SEO, email, white papers, affiliates, and more.
You should expect a variety of sources, and depending on the Special leads industry these answers will vary – but be wary of companies who offer vague answers or just give you the runaround when you inquire. Always ask for specific examples of creatives to see how Special leads the offer is positioned and the types of channels used. Transparency is key in the lead generation industry – so make sure the company you choose to work with shows you exactly how they drive leads. Aside from the marketing channels,