Mar Tech Tribe The investments of B2B advertisers in online marketing are also expected to grow strongly in the coming year. Especially in B2B – due to long contract terms and large order values – the return can often be particularly high. 6. Recruitment marketing: opportunity for many companies Finding the right new colleagues is at the top of the list of challenges for this year in many boardrooms. There is a major shortage of specialists in most sectors . The expectations don't lie. This will not change for the time being. Economy and work, graphics Gong.
The greater the challenge, the more important it is in which way companies succeed in getting and retaining the right people. Recruitment marketing via online marketing can of course play a major role in this. Many companies are still at the beginning. There is a careers site, advertisements are placed on Indeed and LinkedIn and social media are used, but it doesn't go much further. How many companies use data correctly throughout the job function email list candidate journey ? Are all conceivable online channels used to recruit candidates? For example, do A/B tests take place on the careers site, or with vacancy texts? There is still much to do in this area. Due to the major challenges in the labor market, investments in recruitment marketing will undoubtedly grow strongly.
Privacy and Data Challenges Since the dawn of the internet, and certainly in the past 10 years, marketers and programmers have worked hard to continuously improve relevance and user experience. Users attach great importance to personalized content, personalized advertisements and relevance is and remains the magic word of many marketers. Improving relevance and user experience is based on the use of data. Because everything is measured, it is always possible to work on optimizations and targeting can take place in a very targeted manner. Fundamental to the way we measure is the use of third-party cookies.