As a result, there is always something that is suitable for you and within your reach. The offering is consistent with the brand personality and brand promise. Everything that is offered is a direct translation from the mission and the four pillars that Arjan and David have established. This means that you are actively working on your happiness in any case, but based on clear goals. The promise (guarantee) of the products or services that you buy or use is also clear.
There is no noise. The target group A striking part of this demand-oriented and people-oriented marketing is the target group. The clear target group is Dutch people, but this is not enough. With their approach, Arjan and David know how to address the essence of large Fax Number List groups of people who are specifically looking for keys to experience more happiness in their lives. These people are often already working on issues related to meaning, happiness and personal development. The target group is very large, but very segmented: it is by no means just highly educated people in their twenties and thirties. wide diverse target group With their communication Arjan and David focus on the generic questions that we as humans are all concerned with: what does happiness mean?
What is happiness? What does this mean to you? And how can you shape this in different areas of your life? Hereby they bring back their well-known four pillars. They then work with an activating communication strategy in which you see the core of positive psychology: being allowed to be human with ups and downs, but working with what is possible, what is present in you in terms of potential to experience as much happiness as possible. What you need is inspiration, practical tips and insights. And contact with others who are also working on these things. That's what 365 Days of Success offers you. Brand personality: real people with their own interests and qualities reach real people An important part of the marketing strategy is that Arjan and David are the inspirators and the personification of the brand.