To see if review rich snippets could work for you, view this guide. Online Reviews Are Essential For Building Your Business Information As we industry list said before, search engines like Google draw information from other websites to verify details about your business. This helps them provide the best information in search results and it can also help you strengthen your position in Google. Once again, reviews have an important role to play here. That’s because the websites that Google pulls information from are usually review and listing sites like industry list Yelp, Yellow Pages and ProductReview. Google can also draw information from Facebook pages, which also contain business listings and reviews.
To enhance your SEO, make sure each of your business listings is consistent and accurate across the internet. This especially pertains to information about your Name, Address, and Phone Number (NAP), so make sure these details are the same on industry list Facebook, your website, your Google My Business listing, and all external review and listing sites. These are called citation signals, and they are another important factor in Local SEO rankings. As well as keeping your details consistent on these sites, it is beneficial to have reviews on them too. Encouraging industry list your customers to leave reviews on a range of platforms gives Google even more information to pull from when verifying and ranking your business.
Online Reviews Are Content Content marketing is an important aspect of your SEO, with 60% of marketers producing new content daily. User-generated reviews industry listindustry list count as content too! We’ve already established that Google uses reviews to learn more about your website, but Google’s not the only one who can use reviews. You can feature user-generated reviews in social media posts, in informative blog articles, and more. Reviews give you the voice of your customer, which you can use to focus future marketing efforts and draw in even more industry list customers. All of these review-based content marketing efforts can strengthen your SEO and your understanding of your customer base while encouraging more people to leave reviews.