ROI is not about traffic, it's about revenue . Do everything you can to improve that progression from organic search visit to conversion so thoseappealing to a consumer and more likely to choose another hotel. The Huffington Post quotes Christine Compo-Martin, a retired teacher, as saying, "Honestly, if there aren't any pictures, I don't even begin to think about it." If enough consumers ignore the grayed-out ads, Expedia hopes hotels will be forced to meet their price requests.
With such an emphasis on images, it's somewhat surprising that search has lagged behind in embracing images as part of the search result. The major US fax number list search engines, Google and Bing, usually return text results. Many directory listings like the BBB are traditionally based on NAP+ information (with NAP standing for name, address, phone number) or require a premium before images can be included, such as printed yellow pages .
hat seems to be changing as Google and Bing are challenged by specific newer or vertical search platforms. Yelp has profile pictures for virtually all of its listings. In response, Google started using logos or images in its “snack pack” local search results last year. Currently, images are included in listings or search results in different ways and with no real consistency between different platforms. Below is a summary of how and when images appear based on my personal search results over the past week: